MRM | Microsoft
Chat your way to the top
-
Chat your way to the top is a B2B campaign for Microsoft 365 Copilot Chat that spotlights the real, unfiltered moments of modern work. The campaign positions Copilot Chat as a judgment-free productivity booster, a trusted place to ask questions, bridge knowledge gaps, and show up smarter.
Through cultural insight, humor, and candid workplace confessions, the campaign connects with professionals during their most receptive moments, from Sunday scaries to pivotal career milestones. AI-generated imagery brings these expressive, authentic experiences to life, making the campaign relatable and memorable.
Carousels
The carousels take the storytelling further, breaking each scenario into three parts: the moment, how Copilot stepped in, and the resolution. This structure creates a dynamic, engaging experience that resonates with professionals and shows Copilot in action.
Creative team
Copywriter — Joe Benavente
Associate Creative Director — Emlyn Portillo
VP Strategy Director — Aviv Lang