Edge for Shopping

When it comes to web browsers, we all have our go-to. Microsft wants to change that and drive demand for Microsoft Edge by providing a web browser with built-in features that saves you money while shopping online.

This campaign targets “Active seekers” who are primarily online deal hunters, tech-savvy shoppers, and busy families. They get a sense of pride when they discover a good deal, but they also don’t want to put a lot of effort into it. 

These assets were based on an existing campaign that featured a series of videos. We expanded the existing campaign by adding digital banner ads and social posts, while also changing the overall messaging and making adjustments to the videos to match.