MRM | Microsoft

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Azure Incremental

We developed a carousel and testing assets for Azure with three additional messaging and visual approaches to evaluate audience engagement.

One direction was human-centric, using photography to create a more relatable entry point. Another focused on Azure fundamentals, emphasizing skill-building and preparation for certification exams with a 50% discount. The third explored AI-specific messaging, testing whether leading with AI benefits would drive stronger engagement with target audiences.

Creative team


Motion Graphics — Andrew Burt

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